The new should carry forward the heritage and culture and not to erase it

“Design is a constant process to innovate, create and reinvent itself for a better living. The design style though modern always has space for innovative use of materials with a contemporary clean design sensibility,” feels Archana Shah.

A graduate from Indian Institute of Architects, Mumbai, with a specialization in interior designing , Archana Shah established Archana Shah & Associates and is well known at the national level amongst the Architecture and Interior Design fraternity. Landscaping, Styling, Graphic designing, Designing Signage, Art installations, Theme based Decorations, etc. are the other areas of versatile work.

The design-genres that the firm chiefly prefers to use are modern and contemporary styles, with minimalism, straight lines and less colour defining them. The spaces are made to flow effortlessly into one another, creating superb equations of space and form and taking dynamics to a different level. A zing factor is always added with a dash of colours, graphics or hand sketches that make it stand out from other Interiors. As a service to the society, the organization encourages the use of local materials and craftsmen.

Archana is a founder member of the Indian Institute of Interior Designers, Ahmadabad Chapter (IIID-ARC) and is enthusiastically involved with the institute’s activities.

Among their recent projects, Archana Shah & Associates were appointed through a competitive bid for the restoration and conservation work of “Asmita Bhawan” – the seat of the first Vidhansabha of Govt. of Gujarat. The brief was to restore the essence and life of Gujarat into a 365 seater auditorium. This is a historic achievement as the first Gujarat Vidhansabha was held here after the formation of the state of Gujarat.

In her design style, Archana tries to bring the structures to life as she believes that development should be cohesive in nature. “The purpose of the new should be to carry forward the heritage and culture and not to erase it. New designs should be built in a way that they functionally and aesthetically have all necessary elements that a changing world demands as well as incorporate all such elements that maintain the lineage.”