Persuasive Design Roundtable | Presented by WE India and IFMA India


Who is it for

This is an exclusive rundtable for a small group (2-5) of leaders from the following categories:

  1. Facilities/CRE leaders 
  2. HR Leaders
  3. Innovation Leaders
  4. CXOs


What will you gain from it

  1. Application of persuasive design at the workplace
  2. A new perspective on influencing employee behaviour via workplace characteristics
  3. Understanding how HR Policies, IT and Facilities work in sync to make this work


How will it be conducted

This is a ‘learn by doing’, roundtable style workshop, comprising of case studies and exercises. It is highly interactive in nature, with participants sharing and learning from each other. The basic techniques, including three tools of doing this will be shared.

WE India and IFMA India presents an exclusive workshop styled roundtable for 15 leaders.

One of the biggest management challenges in the post pandemic age is the attraction and retention of talent. Employees have become far more demanding than then they were in the pre-pandemic years. Secondly, they have been exposed to several months of continuous work via digital means, remotely. When you can get your work done remotely, via digital means, the motivation to engage with the organisation beyond that diminishes drastically. Keeping employees engaged becomes a task.

Employees in the post Covid era want, from their employers, ‘experiences’ that are relatable and contribute to adding some meaning to their lives. They live in a world which is an amalgamation of the physical and the digital, and a world that is inching closer to organisations working on metaverses. During the day, they are on a journey, experiencing various organizational touchpoints in both physical and digital realms. It is time organisations looked at designing experiences around these multiple touchpoints. Progressive organisations are moving away from the aesthetics of spaces, digital tools and policies and moving to the aesthetics of experiences.

Persuasive design is a discipline that focuses on influencing human behavior through a product’s or service’s characteristics; and in this context, the workplace. This allows organisations to achieve the desired behavior in users without resorting to negative tactics such as coercion or deception. The value of this lies in the ability to win talent and retain them without inviting risks of violating their trust or irritating them. Hear about the learnings while designing organizational experiences in a post Covid era; about use cases of influencing employee behaviour, under the discipline of persuasive design. Share yours and co-create.

The roundtable will be facilitated by Parthajeet Sarma, Co-founder-iDream. A Chevening scholar (Oxford University), Parthajeet is a pioneer in Workplace Management in India, having worked with corporate clients around Workplace Strategy and Change Management for several years.