For a long time, unless you worked in a big ad agency or in entertainment, an office lunch usually consisted of competing for the kitchen microwave or for the lucky few grabbing a sandwich from the staff canteen.
But tech giants such as Google and Facebook changed all that. With their unlimited snacks, tap beers and third-wave coffee, they raised the bar and shook up the future of food in the workplace forever. Traditional organisations are now beginning to catch on.
Using food to attract talent and foster company culture
“Regardless of the sector they work in, top talent now seek the environment and benefits offered by leading tech companies,” says Collin Burry, design director at architecture firm Gensler, which has designed workspaces for Etsy, Adobe and Facebook. “For many, a major part of the draw is feeling coddled and cared for, and food is a big part of that.”
Millennials especially expect more from their workplace, and businesses are having to consider the needs and expectations of an agile, multi-generational and frequently international workforce.
Current dining trends include street food trucks, in-house cookery schools, organic and seasonal ingredients, global cuisine, fully stocked fridges, barista-made coffee and free happy hours. The better the offering, the stronger the company culture and staff retention.
At the All Work & Social XYZ co-work building in Spinningfields, Manchester, members can sip on cocktails and feast on wood-fired pizza while listening to in-house DJs. The catering team were trained in Naples to ensure the product is top notch and authentic.