The mantra “build it and they will come” may have worked in the 1989 movie Field of Dreams, but it doesn’t always work with wellness programming.
When wellness programs are first introduced, they typically achieve fairly high levels of participation. However, participation often declines once the newness wears off. Incentives can help engage, re-engage and retain participation, as well as helping change health behaviours.
Typically, workplace wellness programs attract participation rates between 30 and 50 per cent, which means more than half the workforce isn’t involved. Incentives are intended to reward participation in some aspect of the wellness program, such as completing a survey or attending a health screening.