Agencies say trust will be crucial as coronavirus ushers in a new era of remote working

Sera Holland, co-founder of The Fawnbrake Collective is of the view that the conversation around the future of work is now inseparable from the …

From co-working to flexible working, to the gig economy, the way we work has been changing for some time now.

However, the increasing requirement for remote working as a result of quarantines and the on-going coronavirus pandemic has forced many businesses to consider how they can best respond in the current climate – and how this period in history will shape working culture in the future.

Sera Holland, co-founder of The Fawnbrake Collective is of the view that the conversation around the future of work is now inseparable from the urgency of adapting to the current situation. Speaking on a panel as part of The Drum’s Digital Transformation Festival, Holland expressed that:

“On a broader level, all businesses are trying to respond to the needs of flexible working and remote working. Everyone is asking what a culture of impact and not hours looks like”.

However, she said: “in the last few days and weeks, the way businesses are now having to respond is unprecedented, and I think there is certainly a lot to learn from how we’re responding and adapting to the current climate.”

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