Persuasive Design Roundtable (Virtual – 1 hour)
One of the biggest management challenges in the post-pandemic age is the attraction and retention of talent. Employees have become far more demanding than then they were in the pre-pandemic years. Secondly, they have been exposed to several months of continuous work via digital means, remotely. When you can get your work done remotely, via digital means, the motivation to engage with the organisation beyond that diminishes drastically. Keeping employees engaged becomes a task.
Employees in the post-Covid era want, from their employers, ‘experiences’ that are relatable and contribute to adding some meaning to their lives. They live in a world which is an amalgamation of the physical and the digital, and a world that is inching closer to organisations working on metaverses. During the day, they are on a journey, experiencing various organizational touchpoints in both physical and digital realms. It is time organisations looked at designing experiences around these multiple touchpoints. Progressive organisations are moving away from the aesthetics of spaces, digital tools and policies and moving to the aesthetics of experiences.
Persuasive design (read more here) is a discipline that focuses on influencing human behavior through a product’s or service’s characteristics; and in this context, the workplace. This allows organisations to achieve the desired behavior in users without resorting to negative tactics such as coercion or deception. The value of this lies in the ability to win talent and retain them without inviting risks of violating their trust or irritating them. Hear about the learnings while designing organizational experiences in a post-Covid era; about use cases of influencing employee behaviour, under the discipline of persuasive design. Share yours and co-create.