During periods of widespread economic slowdown, like the one induced by the Covid 19 pandemic, sales are impacted adversely, across a variety of industry sectors and across geographies. However, in the middle of this financial mayhem, one comes across a few rare examples of businesses that are less affected than others, or a few who thrive; even as their competitors’ sales numbers are adversely impacted.
“Cash is King” in such situations. How do some organisations manage to keep the cash register ringing, while their competitors fail? What do they do differently? Learn the secrets in this short 1-part video, supported by notes.
In this short course, Chevening scholar, entrepreneur and workplace strategist, Parthajeet Sarma, compiled the basic steps necessary to be taken, to keep sales ticking while the world is falling apart. This is based on conversations with people in sales, their managers and insights from a variety of articles.
Learn what others do to keep sales ticking during economic crises and derive insights to apply it in your business or line of work.
Who is it for?
• Leaders from all areas of business
• Entrepreneurs/Wanna-be entrepreneurs
• Those involved in sales and marketing
• Students of Management
• Key changes in buying behaviours during a crisis
• Reasons why those in sales struggle during a crisis and how to overcome them
• Types of buyers during a crisis and how to tackle each type
- Lectures 1
- Quizzes 1
- Duration 50 hours
- Language English
- Students 1
- Certificate Yes
- Assessments Yes