Adopting Persuasive Design principles to attract and retain talent

One of the biggest management challenges in the post-pandemic age is the attraction and retention of talent. Employees have become far more demanding than then they were in the pre-pandemic years. Secondly, they have been exposed to several months of continuous work via digital means, remotely. When you can get your work done remotely, via digital means, the motivation to engage with the organisation beyond that diminishes drastically. Keeping employees engaged becomes a task.

Employees in the post-Covid era want, from their employers, ‘experiences’ that are relatable and contribute to adding some meaning to their lives. They live in a world that is an amalgamation of the physical and the digital, and a world that is inching closer to organisations working on metaverses. During the day, they are on a journey, experiencing various organizational touchpoints in both physical and digital realms. It is time organisations looked at designing experiences around these multiple touchpoints. Progressive organisations are moving away from the aesthetics of spaces, digital tools, and policies and moving to the aesthetics of experiences.

Coercing employees to adopt new ways of working often results in pushbacks, especially when employees were not part of the change process. The touchpoints in the workplace journey can be crafted to design employee behaviour, positively, sans any direct or obvious communication…pretty much in the same way that digital touchpoints influence human behavior. For example, the three throbbing dots in messaging apps makes us want to stay back and not log out….without any ‘please don’t go’ appeal. Can workplace touchpoints be curated to have an equally effective influence on employee behaviour?

The application of principles of the discipline of Persuasive Design in crafting employee experiences can go a long way in the attraction and retention of talent. Persuasive design is a discipline that focuses on influencing human behavior through a product’s or service’s or thing’s or place’s characteristics….or rather a touchpoint’s characteristics. Adopting this in designing employee workplace journeys allows organisations to achieve the desired behavior in employees without resorting to negative tactics such as coercion or deception. The value of this lies in the ability to win talent and retain them without inviting risks of violating their trust or irritating them.

Join an exclusive roundtable on this topic on Saturday the 21st of May, 2022, in Mumbai. Click here for more information. Be part of an opportunity to learn from other senior leaders and co-create solutions in a highly interactive session.

Wriiten by

Workplace transformation specialist, Workplace Evolutionaries (“WE”) Hub Lead, Chevening scholar, Keynote speaker, Author, ET Power of Ideas winner.

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